Thursday 12 April 2012


QASAB...



Kutch Mahila Vikas Sangathan is a collective of rural women from 173 villages of Kutch, striying for their socioeconomic and political empowerment. Of the around 1,200 are traditional craftswomen, who have come together to form self-sustaining producer groups.



They have chosen the word QASAB which means "craft skill" in Kutchi as the brand name for their products. These women entrepreneurs are now channelising their collective strength and assets towards :

Contemporising their design skills : Through workshops with designers & institutions.
Procuring better quality raw material at lower rates.
Marketing their products themselves and meeting and interacting with buyers.
Reclaiming their roles of artisans & producers and reversing the trend of commercial exploitation.

The Qasab product line comprises top quality items featuring authentic Kutchi embroidery and patchwork.
Products are available in the following category :
Art panels : Qasab has started show casing embroideries as art. The distinct embroidery styles of each community are being developed to create exquisite art panels.


Lifestyle product : An array of pouch bags, shoulder bags, dolls, wall hangings and leather bags, frames are available. 

Home furnishing : Qasab has a large selection of bedspreads both single and double, cushion covers, and full size and baby size quilts.

Leather products : They have an exquisite collection of luxury accessories in leather including personal planners, passport and air ticket holders and A4 size portfolios.


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